Well, Bo, if the story happens to be a big wall of text with poor or no good use of formatting, I'll be hesitant to read it. If the story is furthur problemed by poor or no punctuation and is full of spelling errors, there's a pretty good chance that I won't read it at all. Now replace "formatting" with "map design" and "punctuation/spelling erros" with "does the game work", and you''ve basically got an idea of how I myself judge the games I play (although, map design would have to be pretty bad for me to not want to play the game because of it).
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Even if I stopped reading my friend's story because it was too far from being enjoyable, the last thing I want to do is prejudge it (via "objective" reviews) and maybe even not give it a chance if suspect it may not be enjoyable because I still "subjectively" value that it comes from my friend and that is what is important.
On the flipside, those objective reviews would prove helpful. If I want to know more about a game, reading a review allows me to find out more than what the game's basic description and its screenshots (if it has any) provide. And as I said, subjectively, I'd still be interested in playing a poorly reviewed game if it still provides some sort of feature or story element that interests me.
With that said, my LPs help serve a similar purpose as reviews. True, the main purpose is to give the developer first-hand insight on how I play their games and react to certain elements. This is something I feel that all of us as developers would like to know, yet most of us can only get written accounts. But it also lets people know, those who haven't tried the game or even heard of the game (as a side-effect, free publicity), what this game is about, what it's like, how it plays, et cetra. True, both games I've LPd so far have resulted in several comments along the lines of "I don't think this is a game I'd like to play", and I'm sure my bashing in commentary doesn't help. But at the same time, there might be something I show off that will catch somebody's interest, and at the slow rate I release episodes of these LPs, it gives the person a chance to go get that game s/he hasn't tried and start playing through the game, eventually exceeding my current distance into the game.
As far as my current LP, Untamed Madness, the first episode showed a fetch quest that involved fighting the very things you had to collect. Fetch quests tend to turn players off, so that might've been a deciding factor to not play it there. But the second and third episodes showed real promise, featuring one of the best dungeons I've ever played in an RPG Maker game, the only downside being the annoying encounter ratio (another possible turnoff). But who knows, despite the initial annoyances, the promise the game showed from that one dungeon might've convinced somebody to try the game themselves. I hadn't heard of anybody else trying it yet, but you never know, might've been downloaded by a lurker.
Now turn this LP into a review. Seeing within the review "one of the best dungeons I've ever played in an RPG Maker game" is bound to get some interest, convincing some people to give the game a shot, even if I do complain some about the other dungeons and game nuances.